GDPR and Loyalty: Time to reset engagement

GDPR and Loyalty: Time to reset engagement The deadline for the General Data Protection Regulation (GDPR) implementation is fast approaching, 25 May 2018 to be exact. Our deadlines to adjust and adapt to the new rules introduced still has many retailers and businesses scratching their heads, wondering what exactly GDPR wants us to do and how we can do it. In this article, I discuss the issues retailers are facing and the advantages that the new regulation will bring.   For retailers globally, GDPR is a daunting prospect that needs addressing. Retailers are required to adapt and modify their current set ups to accommodate the new regulations and failure to adhere to the GDPR regulations may well result in financial and reputational consequences.   Data collected is no longer aligned with the spirit of the new rules The biggest issues that retailers face surround the vast swathes of data collected from loyalty cards and the reality...